How to apply as a re-applicant

Not everyone get’s into business school on their first try. Don’t worry if that’s the case for you — many business schools explicitly welcome and encourage applications from re-applicants. But what can you do to make sure you' don’t set yourself up for the same disappointment?

Step 1: Gut Check

Before you invest any more time, make sure that your MBA school selection is reasonable based on the raw statistics of your profile. For example, if you are applying to the M7 and are not an underrepresented minority, is your GPA at least above 3.0 and your GMAT above 700? If not, I probably wouldn’t waste the application fee. If you need any help determining whether you have the raw stats for your choice of schools, feel free to fill out our What are my odds? form and we’ll have a conversation about it.

Step 2: Focus in on the Story

For every candidate, the area of the application that has the highest return-on-investment for admissions odds is the story. Everyone will tell you to write a good story (which isn’t very helpful, right? Why would you intentionally tell a bad one?). Essays that are fun to read are good. But the real key is in understanding the next level deeper of what other objectives you want your story to accomplish.

Step 3: Autopsy

What went wrong with your last story? The short way to accomplish your task at hand is to run a ding report to understand where your last story broke down last time:

• Was it too complicated?

• Did your goals lack credibility?

• Did you fail to connect your candidacy to a larger cause or problem to solve?

• Did you fail to create resonance through emotion and values?

• Did you fail to articulate the urgency of your candidacy?

Many schools ask re-applicants to submit essays explaining what has changed in their life and career since their last application, so it is imperative to understand where you fell short so you can then show improvement.

Step 4: Tell your Narrative

When we lead our clients through the Narrative Bootcamp portion of our Complete School Packages, we start from the facts of their life and build an argument from the ground up as to why this background is the ideal preparation to solve a particular problem. We then explain how our client is on a mission to solve that problem, starting from an emotional origin story and proceeding to some important vision for the future. We then show how they are prevented from accomplishing that mission in their current position, but how business school will allow them to achieve that mission if admitted. We call this specific structure of story a "Narrative" and you can read some posts about it here and the process we recommend using here.

How Admissions Committees Evaluate Candidates - The Problem with "Odds Threads"

Countless MBA blogs allow applicants to post their admissions profile for others to evaluate their chances of admission at different MBA programs. Usually the criteria asked for will be something like the following:

• GPA
• Undergraduate Institution
• GMAT Score
• Past employers
• Extra curriculars / activities
• Certifications
• Volunteer work

These “odds threads” fundamentally misunderstand several key parts of the admissions process.

Problem 1: They confuse checkboxes for sliding scales.

The trouble is that these forums breed the belief that the more “extra” someone is in each of these categories, the better chance they have at admission. Someone with a 4.0 GPA must have a higher probability than someone with a 3.8 and 790 better odds than a 750, right? Not quite. This is because applications are evaluated in a two-step process.

The first step is the sorting. The first four criteria in the list above are “check box” data fields. The admissions committee looks at these criteria first to run an initial screening of the candidate pool. The goal from this initial screening is to sort candidates as “highly competitive”, “competitive”, or “not competitive” for admission at that particular school.

A highly competitive applicant will have a GPA and GMAT that is at or above the business school’s overall average, earned a degree from a school well represented from among the student body, and worked at a firm that either places well at the school or (ideally) recruits a lot of MBAs from that institution to return. A competitive candidate will have most of those criteria. An uncompetitive will have few or none. Once this sorting is done, the top category is fast-tracked, and middle is evaluated, and the bottom is dropped.

The second step in the process brings us to Problem 2

Problem 2: They ignore the key selection criteria of Narrative

Since there are far, far more “competitive” candidates than a school has spots to give in a class, the admissions committee needs a second screening to further winnow the class down. This second step evaluates a candidate’s Narrative. Admissions committees want to admit students who have great personal stories, who are going to make the most of their spots in the MBA class to accelerate their career trajectories, and who will change the world for the better. Once you make it through the first screen, regardless of GPA or GMAT, the best story wins.

Put another way, passing the “checkbox” criteria mentioned in Problem 1 will get the admissions committee to listen to you. The narrative is how to convince them. If your narrative lacks focus, clarity, simplicity, credibility, specificity, emotion, logic, values, and everything else we put into our narrative work, even an 800 GMAT score will help you – you will be denied.

You’ll notice that our MBA Odds Form asks for something not included on the list I pulled from the blogs above: personal narrative. Your personal narrative is the single most important factor for determining whether you will be admitted to an MBA program, offers the single biggest return on your time investment, and is the only part of your application that you control 100%.

In short, if you were to plot out the probabilities on each of these checkbox criteria, you would not see a smooth upward sloping line, but rather a step-function as candidates are first sorted, then evaluated individually on their narrative story, the quality of which has a more random distribution.

Problem 3: They focus on the wrong things

Remember this version of you from your college essay? Cut it from your MBA application.

Remember your college application? Remember how you talked all about your community involvements and extracurricular activities? That silly essay about your love of track & field and how it's a metaphor for your leadership style? Many people who submit profiles for evaluation devote as much real estate to their hobbies as their actual work experience. This is a huge miscalculation because while business schools care a great deal about your work experience, they care almost nothing about your hobbies. Here’s why.

First, strategically, whereas the admissions criteria for college (and law school for that matter) are retrospective (i.e. they ask what have you done to “earn” or “deserve” a spot in the class), business school admission criteria is prospective (e.g. what will you do with this opportunity?). This is because an MBA is an entirely elective degree. Whereas you need a JD to practice law, no one needs an MBA to practice business. Therefore, any good application needs to explain what the candidate will do with the degree on their professional journey, and even insinuate what negative consequences will befall them if they don’t obtain it. The answer to this question lies in work experience and narrative, not in your free-time hobbies.

Second, tactically, extracurriculars are just not as valuable to business schools. Colleges (especially elite colleges) really value the community experience and look for students to take leadership in this important area. That’s why they give steep scholarships to athletes, and little admissions boosts students who will round out difficult-to-fill community positions (such as oboe players in the orchestra). Talking about your extracurricular activities on your college essay made sense because you had something of value to offer to the school. In contrast, the whole point of business school is to secure an internship and later a full-time job offer. Almost all extracurricular activities in business school exist to advance that goal. For example, the finance club meetings will either be to network with prospective banks or to tutor students on building models in excel. Playing the oboe at business school gives you a lot of money in a worthless currency.

In your MBA application, your work experience is king. Give it the real estate it deserves.

If you want an honest appraisal of your Odds of Admission, check ours out here.

Fascinating MBA Talk of the Week: What Pixar and Disney know about MBA Storytelling (Steve Jobs)

One question we often get is why Ivy Admissions Group is more efficient at navigating our Complete School Package clients through the admissions application process than other consultants. The answer comes down to our approach to storytelling. Rather than let our clients flail in the wind by having them writing resumes and essays for us to edit and form into a compelling story, we start with a personal narrative and build the entire application around that. In fact, we don't let our clients write a single word of their resume (of course, in the provided template for their dream school) until they complete the Narrative Bootcamp Exercises that comes with all Complete School Packages.

Don't take our word for it. This is the same approach that Steve Jobs took when he made Pixar, a technique that he argues enabled the movie company to have such a long string of smash hits, while other traditional live-action movie companies plod along with their fair share of flops. In this week's fascinating MBA talk, note the approach that he recommends for storytelling and then think about how to apply it in your own application.

Highlights:

• Traditional movie companies shoot between 10-100x more film than is needed, and then build their movies in the editing room. If they have a flop, they only realize it in the editing room.
• Because animation is so much more expensive to shoot, it is impossible to produce even 10% more footage than is necessary.
• To overcome this and ensure a hit, companies like Pixar build minimum-viable products, watching and perfecting their movies at every phase of construction, correcting problems before it comes time to animate.