The power of narrative building - Sinek's Golden Circle

Before writing any essays, constructing a resume, or even approaching recommenders, every applicant need to understand their personal narrative. That personal narrative will drive their entire application and tie together every piece of it from the recommendation letters to the random short answer questions.

In this TED talk, Simon Sinek clearly explains the power of narrative building that starts with why, rather than the traditional brand building that starts with what.