Interesting MBA Talk of the Week: Intangible Value (Rory Sutherland)
/This has to be the greatest introduction to an MBA marketing class that I've ever seen. At a TED conference geared at environmental sustainability, Rory Sutherland presents an intensely funny talk that goes example by example of how companies create "intangible value" through creative marketing. His thesis is that we can all become wealthier either by accumulating more gold, or by valuing more what we already own.
Highlights:
- How Frederick the Great used creative advertising to get the Germans to eat the potato and Mustafa Kemal Atatürk got his citizens to stop wearing the veil.
- How a frowny face can make your car slow down more than a speed camera and why when Italians get speeding tickets, they lose points on their license.
- Why placebos are great.
