In this talk at Google Headquarters, Simon Sinek discusses his latest research into game theory and the relevancy of finite games (games with set participants, rules, and objectives) and infinite games (games lacking such clarity) on building sustaining businesses and company ethics. His speech lasts the first 20 minutes, and the balance is taken up with Q&A from Google employees.

Highlights:

• Why those playing infinite games will outlast those playing finite games (the Viet Cong in the Vietnam War, Apple vs Microsoft).
• How infinite game players think about competition as a game to be the best version of themselves, versus a finite game player who thinks about how to beat the competition.
• The absurdity of the "beating the competition" mindset.
• How the game informs values. E.g. why does the US Military heal the opponents they shoot in combat?